Live Casinos Do Not Seem To Slow Down

Authentic Gaming was bought from LeoVegas for 150m Euros. Ever after since the Genting has outlined on the crucial part of the digital strategy moving forward and therefore the live casinos do not seem to slow down their performance.

Striving to harness the power of a global land-based portfolio to develop unique experiences in the firm’s ‘live from’ offering, managing director of Genting Online, Jeremy Taylor is to participate in a live casino discussion at next year’s CasinoBeats Malta conference.

At A Crossroad

Intercontinental Malta will be welcoming up to 1.500 delegates for the conference next year. Within the conference, Taylor will be discussing the blurring of lines between product offerings, emerging technologies and striking the right balance between revenue and championing responsible gaming under a heading of ‘Live Casino: At a Crossroads?’

“I wouldn’t say that live casino is necessarily at a crossroads – it has been growing well for the past three to five years and is now just starting to be given an injection of real innovation to propel it forward even faster,” Taylor says. he also said that much more is yet to come and more exciting and innovative developments are to come.

“For example, take our live streaming proposition from our prestigious club venues, or the high energy entertainment concepts from the studio such as Evolution Gaming’s lightning roulette or Authentic Gaming’s blaze roulette.

“I anticipate there being plenty more exciting and innovative developments to come both in-studio and in club venues. Let’s not forget that some markets are also more advanced here than others, for example, live roulette is the only live casino product available in Spain right now. So the opportunities for growth are still significant.”

One of the subtitles and the most important topics that will be discussed at the conference is the importance of technological development and the impact of live casinos in the general industry. The development and constant change of the sector are very interesting to observe, which brings a lot of expectation to reality.

GentingBet has been rapidly expanding the number of games, that are available for the costumers. Crockfords and baccarat live have recently been launched, and some more of the games and venues will be coming soon. As Taylor says, it became possible due to the technological advancement and risky nature of the company that it is not afraid to catch up with the most recent tendencies.

The investment in the sector is of crucial importance as well, and Gentig made a valuable investment while purchasing Authentic Gaming, which is very exciting move for the company as it is the young business purely focused on developing and harnessing cutting edge technologies in the gaming space.

The Great Intention

The main goal for the company right now is to create the platform of international usage and so that gamers from all over the world can please themselves while playing all of the games internationally.

Speaking to CasinoBeats last month in the first of a two-part series immediately following Genting’s Authentic acquisition, “another piece of the puzzle” being secured was lauded by Taylor as Genting bids to ensure customers have the greatest choice and the greatest playing experience wherever and however they play.

The company also talked about the future plans of the company. Live casino is one of the spaces that grow rapidly and for now, do not show any signal of slowing down. All market operators are working hard in order to validly contribute to the market and make the best outcome of it.

“Genting has the chance to be at the very forefront of that – in fact, my view is that we are uniquely placed to take advantage of the opportunities available here – and we have some exciting plans in the pipeline.

“Our long term vision is that our online players will have the opportunity to play at any of our casinos internationally, in an increasingly engaging environment, from the comfort of their own surroundings, and we will continue taking steps towards that long term goal into next year.

It is all about improvement and making the costumers choice the right choice. This is the main focus for the company as well, and perhaps that is the reason for the successful operation in the market.

Responsibility

One of the best things the company can definitely boast with the attention they pay to the responsible gaming, which turned put to be the heart of all of the decisions. This is also one of the topics that Taylor will highlight while having a speech on the conference, “how operators in the live casino space can best continue to champion responsible gaming.”

“I’m proud to say that responsible gaming is at the heart of all our decision making processes across the entire Genting business, and this is no different for live casino. I, therefore, look forward to sharing our knowledge and insight in this area with attendees” – Taylor concluded.